ABOUT US

It started, as all good things do, on a roof in Silver Lake—back when the sun still felt like a secret and the smog hung low like a shrug. Two barefoot hippies lived up there, unofficial tenants of the sky, scribbling poems and smoking roaches, signing every note with the same three words: in good faith. That phrase became gospel. A north star. A scratched-out prayer for something more honest.

Rose In Good Faith was founded in 2016, not in a boardroom, but in the in-between—between idealism and rent checks, between high fashion and the parking lot behind it. The name wasn’t a brand strategy. It was a lived-in memory, a found poem, a nod to the rooftop prophets who reminded us that love, or something like it, could still bloom in a broken world.

We make clothes because we have to. Because telling stories with fabric feels like a form of resistance. And yeah, we care about the planet. We use recycled materials when we can, keep our runs tight, and avoid the landfill-chic excess that most of this industry is built on. But let’s not kid ourselves: fashion isn’t sustainable. Not really. It’s a beautiful contradiction—like making mixtapes on dying tape decks, or growing roses in cracked concrete.

We’re not here to sell you perfection. We’re here to make something that matters. Something you’ll wear until the seams tell stories of their own.

Something made—in good faith.